Fashion & Retail · Digital Marketing
Brightline Apparel
Rebuilt the Google and Meta ad account structure around revenue tracking, cutting wasted spend and reallocating budget to the campaigns that converted.
Digital MarketingGoogle AdsMeta Ads
The challenge
Ad spend was climbing every month while cost per purchase kept rising, with no clear read on which campaigns actually drove revenue.
What we did
Rebuilt the Google and Meta ad account structure around revenue tracking, cutting wasted spend and reallocating budget to the campaigns that converted.
-38%
cost per acquisition in 3 months
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