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SEO, Paid Media & Content Marketing

Digital Marketing Services

From SEO and Google Business Profile to Google and Meta Ads, we build campaigns around what actually moves your pipeline — not vanity metrics that look good in a slide deck. Every engagement runs month-to-month, with keyword and competitor research included from day one and reporting tied to leads, not impressions.

What's covered

Everything included in digital marketing.

Code in, working website out

Fast
Responsive
SEO-ready
Secure

Every digital marketing engagement we run in Palanpur and across Gujarat starts with an audit — what's already working, what's leaking budget, and what's realistic to fix in the first ninety days. Whether it's SEO, Google and Meta Ads, or content, we build the strategy around your actual sales pipeline, not a generic playbook run the same way for every client.

Every engagement ships with the fundamentals most agencies charge extra for: keyword and competitor research included from month one, Google Analytics and conversion tracking configured properly, and a monthly report tied to leads and revenue instead of impressions and reach. You also keep full ownership of every ad account, analytics property, and login — nothing runs through an account we control.

What we work with

Digital Marketing services we provide.

The stack we reach for most, and the tools each one pairs with — matched to what your digital marketing project actually needs.

Google Ads

Google's ad platform for search, display, and shopping campaigns — where most high-intent buyer searches happen.

We use it when

you want to show up for people actively searching to buy.

Captures high-intent traffic already searching to buy
Granular budget control down to the keyword level
Detailed conversion tracking ties spend to revenue

Meta

Facebook and Instagram's ad platform — built for awareness, retargeting, and reaching audiences by interest rather than search intent.

We use it when

the goal is awareness or retargeting people who've already shown interest.

Precise audience targeting by interest and behavior
Strong retargeting for warm traffic from other channels
Visual formats suited to product and lifestyle brands

Google Analytics

The standard for tracking website traffic, behavior, and conversions — the foundation every other reporting number is built on.

We use it when

every project, to measure what's actually working.

Free, comprehensive tracking of traffic and behavior
Connects directly to Google Ads and Search Console
Custom reports tied to leads and revenue, not just visits

Search Console

Google's free tool for monitoring how a site performs in organic search — indexing issues, keyword rankings, and click-through rates.

We use it when

tracking and improving organic search performance.

Direct data from Google on indexing and ranking issues
Flags technical SEO problems before they hurt rankings
Free, first-party data with no sampling or estimates

Semrush

A research platform for keyword opportunities, competitor strategy, and backlink analysis beyond what free tools show.

We use it when

planning keyword strategy or researching competitors.

Deep keyword research beyond Google's free tools
Full visibility into competitor keyword strategy
Backlink and technical SEO audit tools in one place

HubSpot

A combined CRM and marketing platform for tracking leads from first click through to closed deal, not just to a form submission.

We use it when

leads need tracking from click to closed deal.

Tracks leads from first touch through to closed revenue
Combines CRM, email, and campaign data in one place
Clear attribution for which channels actually close deals

Mailchimp

An email platform for newsletters, automated sequences, and list segmentation that turns an existing list into repeat revenue.

We use it when

the business has a list worth nurturing into repeat business.

Automated sequences run without manual sending
List segmentation targets the right message to the right person
Built-in reporting on opens, clicks, and revenue

Google Business Profile

The free listing that controls how a business shows up on Google Maps and local search — often the highest-ROI channel for local businesses.

We use it when

the business relies on local, in-person customers.

Free visibility in Google Maps and local search results
Directly influences the highest-intent local searches
Reviews and posts build trust before the first contact

LinkedIn Ads

LinkedIn's ad platform for reaching decision-makers by job title, industry, and company size — the standard for B2B lead generation.

We use it when

the buyer is a business decision-maker, not a consumer.

Targets by job title, industry, and company size directly
The strongest channel for reaching B2B decision-makers
Lead-gen forms capture leads without leaving the platform
Types of campaigns we run

Ten channels, ten different playbooks.

Ranking for a keyword and running a paid launch campaign don't need the same approach — here's how each one actually gets run.

Search engine optimization

Ongoing, monthly

On-page, technical, and content SEO built to rank for the searches your actual customers are making — not just traffic for traffic's sake.

Keyword and competitor research
Technical SEO and Core Web Vitals fixes
On-page optimization across key pages

Best for

Businesses that need consistent, compounding organic leads

Local SEO & Google Business Profile

Ongoing, monthly

Optimized for the searches that happen right before someone walks in or calls — Google Business Profile, local citations, and review strategy.

Google Business Profile optimization
Local citation building and cleanup
Review generation strategy

Best for

Clinics, retailers, and service businesses with a location

Google & Meta Ads

Ongoing, monthly

Paid campaigns built around revenue tracking from the first click — so budget moves toward what converts, not what just gets clicks.

Campaign structure and conversion tracking setup
Ad creative and copy testing
Weekly budget and bid optimization

Best for

Businesses that want predictable, scalable lead volume

Content marketing

Ongoing, monthly

Blog posts, guides, and landing pages built around keywords your customers are actually searching, not content for content's sake.

Monthly content calendar tied to keyword research
SEO-optimized writing and editing
Internal linking and content refreshes

Best for

Brands building long-term organic authority

Social media marketing

Ongoing, monthly

Consistent posting and paid social built around brand awareness and retargeting warm traffic from your other campaigns.

Monthly content calendar and posting
Paid social retargeting campaigns
Community management and engagement

Best for

Brands building an audience alongside paid and organic search

Email marketing

Ongoing, monthly

Newsletters, drip sequences, and re-engagement campaigns built to turn a list you already own into repeat revenue.

Automated welcome and nurture sequences
Monthly newsletter strategy and design
List segmentation and re-engagement flows

Best for

Businesses with an existing customer or subscriber list

Conversion rate optimization

4–8 weeks

Landing page and funnel testing built to get more revenue out of the traffic you're already paying for, before spending more on ads.

Landing page audits and A/B testing
Funnel and checkout analysis
Heatmap and session recording review

Best for

Businesses with traffic but a low conversion rate

Analytics & reporting

Ongoing, monthly

Clean, revenue-tied dashboards that show exactly what's working — so budget decisions aren't based on guesswork or vanity metrics.

Google Analytics and conversion tracking setup
Custom monthly reporting dashboard
Monthly strategy call to review results

Best for

Businesses that need clarity on marketing ROI

Ecommerce & marketplace marketing

Ongoing, monthly

Product feed optimization, shopping ads, and marketplace listings tuned to get products found and bought, not just browsed.

Google Shopping and product feed setup
Marketplace listing optimization
Retargeting for abandoned carts

Best for

Ecommerce brands selling on their own site or marketplaces

Brand & reputation management

Ongoing, monthly

Review monitoring, response strategy, and online reputation tracking so one bad week doesn't undo months of marketing work.

Review monitoring across platforms
Response strategy and templates
Monthly reputation and sentiment reporting

Best for

Businesses where reviews and reputation drive decisions

Technology

The stack behind every digital marketing build.

We pick technology based on what your project needs to do for the next five years, not what's trending this quarter.

Digital Marketing
HubSpot
Mailchimp
Instagram
Meta
Google Business Profile
SEO
Search Console
Google Analytics
Semrush
Tag Manager
Yoast
PageSpeed Insights
Lighthouse
Google Business Profile
PPC & Ads
Google Ads
LinkedIn Ads
Microsoft Ads
How we work

From audit to ongoing optimization, in five stages.

The same process whether it's SEO alone or a full-funnel engagement — just scaled to fit your budget.

01

Discovery & audit

We audit your current SEO, ads, and analytics setup to see what's working, what's leaking budget, and what's realistic to fix first.

3–5 days
02

Strategy & roadmap

A written plan covering channels, keywords, and budget allocation — approved by you before anything goes live.

1 week
03

Setup & launch

Campaigns, tracking, and content go live with clean conversion tracking in place from day one, not bolted on after.

1–2 weeks
04

Optimize & scale

Weekly adjustments to budget, targeting, and content based on real performance data, not a fixed schedule.

Ongoing
05

Report & iterate

A monthly report and strategy call reviewing what worked, what didn't, and what changes next month based on it.

Monthly
Why Alfa Coders

Why businesses choose us for digital marketing.

Anyone can boost a post. Here's what actually changes when you run marketing with us.

Start your project
01

In-house team, not outsourced

The strategists who plan your campaigns are the ones running them — no handoffs to a subcontractor you've never spoken to.

02

Data-led strategy, not guesswork

Every recommendation is backed by keyword, competitor, and performance data — not a template applied to every client the same way.

03

Transparent monthly reporting

Clear reporting tied to leads and revenue, not vanity metrics — you always know exactly what your budget is doing.

04

No lock-in contracts

Every engagement runs month-to-month. Cancel anytime with 30 days' notice — no penalty, no fine print.

05

You own your accounts and data

Every ad account, analytics property, and login stays in your name. Nothing runs through an account we control.

06

Support that doesn't disappear

A direct line to your strategist, not a shared ticket queue — questions get answered the same week, not the same quarter.

The honest comparison

What changes when you skip the freelancer or template.

Most of these problems don't show up in a proposal — they show up in the invoice three months in.

Freelancer / template

The old way of doing things

Vanity metrics — likes and impressions with no link to revenue.

A 12-month contract you can't get out of.

One generalist running SEO, ads, and content alone.

You find out about a strategy change after it's already live.

Account access stays with the agency if you ever leave.

Alfa Coders
The better way

Reporting tied to leads, pipeline, and revenue, every month.

Month-to-month, cancel anytime with 30 days' notice.

Dedicated specialists for SEO, paid media, and content.

Every campaign and content change reviewed with you first.

You own every ad account, analytics property, and login.

Pricing

Pick the package that fits.

Fixed, transparent pricing — pick a package below or talk to us for something fully custom.

Starter

For local businesses

Starting from

₹15,999/mo*
Get started
  • Channels included — SEO or Ads
  • Content pieces / month — 2 pieces
  • Ad spend management
  • Monthly reporting
  • Dedicated strategist
  • Contract length — Month-to-month
GrowthMost popular

For growing brands

Starting from

₹29,999/mo*
Get started
  • Channels included — SEO + Ads
  • Content pieces / month — 6 pieces
  • Ad spend management — Up to ₹1L/mo
  • Monthly reporting
  • Dedicated strategist
  • Contract length — Month-to-month
Full-Funnel

For multi-channel brands

Starting from

₹49,999/mo*
Get started
  • Channels included — SEO + Ads + Social
  • Content pieces / month — 12 pieces
  • Ad spend management — Up to ₹5L/mo
  • Monthly reporting
  • Dedicated strategist
  • Contract length — Month-to-month

Need something custom?

Enterprise features, unique integrations, or a scope outside these packages — tell us what you need and we'll scope it and quote it in writing.

Talk to us

*Starting price for the scope described — final quote may vary. Prices exclude GST.

Proof, not promises

Real campaigns, real results.

A couple of recent engagements and what changed after launch.

Ecommerce+0%

Northpeak Retail

Website Development + SEO

Rebuilt on a modern headless stack with a streamlined checkout flow and a content structure designed for search visibility.

organic traffic in 5 months
EcommerceSEONext.js
View case study
Healthcare0.0x

Havenly Clinics

Website + Local SEO

Built location-specific landing pages and a Google Business Profile strategy tuned for "near me" searches.

increase in appointment bookings
Local SEOHealthcareWeb
View case study
Fashion & Retail-0%

Brightline Apparel

Digital Marketing

Rebuilt the Google and Meta ad account structure around revenue tracking, cutting wasted spend and reallocating budget to the campaigns that converted.

cost per acquisition in 3 months
Digital MarketingGoogle AdsMeta Ads
View case study
What clients say

Straight from the people we've built for.

No stock quotes — these are from businesses whose campaigns we've run.

“They asked more questions about our customers than about our color palette in the first meeting. That's when I knew this would be different from the last agency we hired.”

RS

Ritu Sharma

Founder, Havenly Clinics

“What stood out was the reporting. No vague 'engagement' numbers — just clear month-over-month traffic and lead data we could actually act on.”

AM

Aarav Mehta

Marketing Manager, Northpeak Retail

“Every other agency wanted more budget to fix rising costs. Alfa Coders cut our cost per sale by restructuring what we already had running before asking for a rupee more.”

IK

Ishaan Kapadia

Founder, Brightline Apparel

Before we start

What to have ready before your engagement kicks off.

None of this is required to book a call — but having it ready speeds the first two weeks up considerably.

What you bring
  • Existing ad account & analytics access

    If you already run Google Ads, Meta Ads, or Analytics, share access — we'll set up fresh accounts for you if not.

  • Brand assets & messaging guidelines

    Your logo, brand colors, and any existing messaging or positioning — our graphics design service can create these if not.

  • Target audience & competitor list

    A rough idea of who you're trying to reach and who you're competing against, so research starts from a real baseline.

  • Reference campaigns

    Two or three campaigns or brands you admire, so we understand your taste before strategy starts.

What we guarantee

On-time guarantee

We agree on a delivery date in writing. If we miss it because of us, the extra work is on us.

No lock-in guarantee

Ongoing work runs month-to-month. Cancel anytime with 30 days' notice — no penalty, no fine print.

Direct access guarantee

A named point of contact from day one — not a rotating support queue or an account manager relay.

Digital marketing, answered

What people ask before starting a marketing engagement.

Pricing, contracts, and what happens after launch — the practical questions, answered plainly.

Still have questions?

Tell us what you're trying to build — we'll answer directly, not with a generic sales pitch.

Talk to us directly

It depends on channels and ad spend involved — SEO-only engagements typically start lower than full-funnel packages that include ad spend management. You'll get a fixed monthly quote in writing after a free audit call, not an hourly estimate that can drift.

Let's build something your competitors will wish they'd shipped first.

Tell us where your website, app, or marketing is falling short — we'll tell you exactly what it would take to fix it.